YEEZY Day is officially underway, with more rare releases expected to drop after fans already snagged some exclusive deals on the first day of the event.
The Turtle Dove, Wave Runner, and Ararat Foam Runner have all returned as part of the sneaker holiday.
Other shoes confirmed for Yeezy Day include the Yeezy 450, Yeezy 500, Yeezy 700, Yeezy Knit Runner, and the Yeezy Slide.
To buy the sneakers, you should monitor Yeezy Supply, the Adidas app, and Adidas Confirmed.
Adidas Yeezy is a collaboration between German sportswear company Adidas and American rapper Kanye West.
Read our Yeezy Day live blog for the latest news and updates...
Kanye sheds light upon other brand deals
Amid his rant about how he didn't approve Yeezy Day, Kanye West said he didn't breach his contract with the three-stripe label during the production of casual shoes with Balenciaga and Gap, per Sportskeeda.
He said that the design of the casual shoes he and Demna Gvasalia, the creative director of Balenciaga, created for the Gap was hampered by the three-stripe branding.
Sneaker price range for Yeezy Day
As of Tuesday at noon, the pricing range for Yeezys accessible online is $140 to $230 per pair.
The Adidas Yeezy collection continues to develop and is popular.
The popularity of the Yeezys is undeniable since they are cozy and have a wide range of styles.
Yeezy Boost 350 V2 is now LIVE
The Boost 350 V2 Yeezys are now live to purchase.
A tweet from the official Yeezy Mafia Twitter account confirms it.
YEEZY BOOST 350 V2 HYPERSPACE NOW LIVE ON CONFIRMED APP IN EU #YEEZYDAY pic.twitter.com/qtmFUPcQVs
Fans wonder if orders were confirmed
Via Twitter, fans are sharing whether or not their orders went through after purchasing their Yeezy sneakers off the Adidas app.
One user posted a screenshot of the sneakers they intended to purchase and a notification that reads. : "YOU'VE BEEN CHOSEN."
So does this not mean i got my order through? I never got a confirmation on my order… #YEEZYDAY @kanyewest @SneakerShouts pic.twitter.com/MRdeJ6PzHp
Yeezy Day 2022 is still underway.
The US will be given access to Yeezy Day today along with North America, Europe, and China.
Sneakers can be purchased on Yeezy Day at Adidas Confirmed and Yeezy Supply.
Ye’s response to Yeezy Day
Despite the success of Yeezy Day, Ye messaged Complex Networks on Instagram sharing his stress with adidas, as reported by TMZ.
“Adidas made up the Yeezy day idea without my approval then went and brought back older styles without my approval picked colors and named them without my approval,” wrote Ye.
“[They] went and hired people that worked for me without my approval stole my colorways without my approval stole my styles and material approaches without my approval.”
“[They] went and hired a gm of Yeezy without my approval took talent on the production side and sprinkled them throughout adidas originals without my approval,” continued Ye.
Ye has a deal with adidas that continues until 2026, and fans are wondering what will eventually happen with the collaboration.
What is the Yeezy Mafia?
The Yeezy Mafia is a Twitter account that reports exclusive information about Adidas releases.
Though the account isn’t associated with Kanye West or the brand, the anonymous members of the shoe-obsessed community tweet updates so that Yeezy fans can snag the latest drop as quickly as possible.
Yeezy Mafia shared a video on Twitter yesterday morning announcing their live event on Youtube, and the clip shared some “Yeezy Day rules,” including:
The video concluded by saying, “Thank you and have a good Yeezy day.”
Sneakerheads have taken to Twitter to get their frustrations out as many have found technical difficulties as they try to snag the popular shoes.
Why are Yeezy’s so hard to get wtf.
yeezy day was very much a fail 😩
The new Yeezy Boost 700 “Hi-Res Blue” features royal blue, black, lavender, terracotta, and cerulean patterns.
The shoe is designed with the comfortable midsole found on other Yeezy Boost 700 models.
The new shoe was available yesterday for Yeezy Day on the Confirmed app exclusively for the US and Canada.
YEEZY BOOST 700 HI RES BLUE NOW LIVE ON CONFIRMED APP IN US & CA #YEEZYDAY pic.twitter.com/VVxTQiPBgY
By the end of sales last night, all of the models and colorways available for Yeezy Day were sold out.
Yesterday's drops happened every hour on the hour from 7am to 10pm ET. It's unclear what time the releases will start today.
Kanye settled lawsuit with Walmart
Just this year, Kanye West settled a lawsuit with Walmart after he sued the superstore for selling ‘knock-off’ $25 Yeezy shoe.
The rapper claimed he could lose “hundreds of millions of dollars” after the retail giant appeared to start selling almost identical Yeezy Foam Runners.
According to documents obtained by The Sun, Ye’s legal team filed a lawsuit in Los Angeles Superior Court in June last year, citing California’s Unfair Competition Law.
New papers filed in LA show that Ye’s team agreed to settle in April of this year, with the details of any sum of money not being disclosed.
Kanye then filed to dismiss the lawsuit in May.
Dolphins coach misses Yeezy Day
Miami Dolphins coach Mike McDaniel realized in a funny press conference moment that he might have missed out on some sneaker sales.
“Wait, it’s Yeezy Day?” the coach asked, looking shocked.
“Man, training camp,” he joked.
“You lose sight of everything – like national holidays such as that.”
You can see the disappointment in Mike McDaniel’s face when he finds out he’s missing Yeezy day 😂 https://t.co/kKZtyscEry pic.twitter.com/ObqFmHajr3
North West’s sketches for Yeezy
Kim Kardashian shared a photo on her Story from a recent studio visit with her nine-year-old modeling an unreleased item from Kanye West’s clothing line with her Instagram followers.
The young designer also displayed her own creations, maybe hinting to a future collaboration with her father’s brand.
North displays a pair of hand-drawn doodles she made while visiting a Yeezy design studio in a series of images posted to Kardashian’s Instagram Stories.
The blue paper sketches of aliens also include braided ornamentation; one has three braids affixed to each side of the creature’s head, while another has a braid sticking out of the creature’s mouth. The tongue of the second drawing is snake-like as well.
“NORTH SKETCHES @YEEZY,” Kim captioned the image.
When was the first Yeezy Day?
Yeezy Day was first created in 2019 by German sportswear company Adidas and rapper-turned-designer Kanye West.
The day’s events revolved around a handsome restock of out-of-stock Yeezy models that were made available on the Yeezy Supply and Adidas websites, per Esquire.
These models included popular models that were challenging to obtain, like the Yeezy Boost 350 V2 “Zebra,” Yeezy 700 V2 “Static,” and Yeezy Boost 750 “Chocolate.”
How long will Yeezy Day last?
Tuesday, August 2, and Wednesday, August 3, are the two days that make up Yeezy Day.
Buyers in North America participated on August 2; buyers in Europe, Greater China, South Korea, and Japan can participate on August 3.
People from all around the world and in America may purchase numerous distinct Yeezy shoes at odd moments throughout both days.
There are drops that are random and some that are planned and seen in advance. There is a certain amount of stock, and once it runs out, it’s gone.
A wonderful approach for Yeezy to release new designs and colorways as well as past goods that have been re-released is through Yeezy Day.
Fans have had trouble buying Yeezys in the past
Since Ye and Adidas began producing sneakers in 2013, buyers have had trouble finding Yeezys, at least without resorting to the used market, per a GQ article.
However, in recent years, Yeezy shoes, as opposed to the brand’s extremely popular and more difficult-to-find foam slides, have begun to predominate StockX sales, making Ye’s prediction that “Eventually everybody who wants to get Yeezys will get Yeezys” slightly more accurate.
As a result of everything said above, the companies launched Yeezy Day in 2019 as a biannual release of new and replenished designs across all of their sales channels.
The specifics usually surface on their own, in typical Ye form, but here is what the Yeezy Day 2022 rumor mill has so far divulged.
The Yeezy 350 dazzling blue sneakers
Pictures show that the new Yeezy has a black knitted upper to it with a blue stripe on the side.
Shoe retailers Sole say: “A black snug Adidas Primeknit upper serves as the base, while the signature “SPLY-350” stripe branding across the side panels take on a royal blue hue.
“Elsewhere, the laces and lining blend in the background which makes the icy accent pop even more.
“A full-length comfortable Boost cushioning housed in a translucent black midsole completes the pair.”
In celebration of the annual shoe event, some fans have shared pictures of their favorite Yeezy sneakers.
One fan posted on Twitter: “Their futuristic designs are amazing.”
Yeezys >>> Their futuristic designs are amazing.#yeezyday pic.twitter.com/HxjSNx3eic
It is widely speculated that the “SPLY” print stands for ‘Saint Pablo Loves You’.
Saint Pablo is another name that Kanye West has adopted, it alludes to his 2016 album The Life of Pablo, which features a track titled, Saint Pablo.
This also holds significance for West as his eldest son is called Saint.
While the meaning of SPLY hasn’t been confirmed, it’s clear that Saint Pablo holds serious significance for West.
The ‘SPLY’ on Yeezy shoes
The meaning of ‘SPLY’, which is printed on Yeezy shoes is unknown, but there is a lot of speculation about what it may mean.
Many believe that it simply stands for Supply 350.
But others think that there is a more complex meaning behind the mysterious print on the shoes.
Since website visitors are randomly assigned positions in no particular waiting order, wait times vary.
Nevertheless, since the Yeezy Supply waiting room tends to go live within the hour before the official release time of a sneaker, wait times are estimated to be under one hour.
Fans complained about kids shoes
When Yeezy day kicked off yesterday morning, some fans were not happy about only having access to kids shoes.
“I got up this early for yeezy day and all y’all got right now is kids shoes,” one fan posted on Twitter.
I got up this early for yeezy day and all y’all got right now is kids shoes
How you gonna get all of us outta bed for yeezy day, barely have the site function, give us kids shoes, then not tell us all the times at once. Yeezy Day is wild. pic.twitter.com/KpAmkeX7RF
Adidas Yeezy Day is a full day of releases and restocks of the Adidas Yeezy collection.
The first Yeezy Day event took place in August 2019 and has become a staple event in any sneakerhead’s calendar.
Avid fans have been looking forward to Yeezy day 2022, as the brand’s shoes have become notoriously difficult to get hold of.
Exclusive restock of Turtle Doves
To end Yeezy Day with a bang, there was a surprise restock of 350 Turtle Doves.
People who had unprocessed and failed orders from the first Turtle Dove drop were sent a secret invite to grab a reserved pair for this surprise drop.
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